The rules of releasing products information can apply to all the sellers who release products information on Cross-border platform. The sellers shall release products information standardly and orderly by obeying the rules.
( I ) The elements and definition of contents for products information
i. Industry Category: Industry classification that set up on the basis of the product feature such as usage, function, texture, etc.
ii. Information Title: Personalized product description that worked in the aspects of the product’s appearance, function, and feature, under the condition of containing product name.
iii. Product Attribute: The inherent feature of the product itself, such as: brand, model number, function, etc.
iv. Product Images: The images relating to the product.
v. Detailed Description: Detailed description about the product’s feature of function, usage, and instruction.
vi. Trade Attributes: The product’s trade attributes of price, unit, MOQ, etc.
(II) The elements of contents for products information release rules
i. Industry Category
The seller shall choose category according to the product, and the category shall match to the detailed description of product information in title, and the most detailed class shall be reached.
ii. Information Title
a) The clear and single product name shall be contained in title. Strictly forbid to pile up the product words.
b) It is strictly forbidden to appear any contact information including phone number, E-mail, company name in title.
c) The product name in title shall be in accordance with the product in the detailed description and images.
iii. Product Attribute
The description of product attribute shall be matched to the product, and must be real and effective.
iv. Product Images
a) The images shall be clear and complete, and shall be in accordance with the product introduced by information content.
b) The pixel size of each picture shall be 800*800px. The maximum width of illustration that in product details page shall be no bigger than 1180px. And the size range of all images shall be between 20K and 5M, and jpg, jpeg, bmp file format required.
c) The content of image information shall be legal and allowable to exhibit. It is strictly forbidden to release the illegal images including tort, pornographic pictures, etc.
d) The images are better to be pictures of actual object. It is permitted to properly provide the illustrative images of packing, but any type of certificate images are strictly forbidden.
v. Detailed Description
a) The product description shall be released in the form of English version.
b) The html format can be used to attach the product images in the detailed description.
c) It is strictly forbidden to release any external links in detailed description. Only the internal links of BOCEglobal domain name are permitted.
vi. Trade Attributes
The description of trade attributes about product price, unit, MOQ, etc. shall be real and effective.
vii. Other information
The expiry date of information can be set differently according to several requirements.